The world is changing faster than we ever imagined.
The world continues to shift at a speed beyond our imagination.
How do we face this change?
Where do we place our axis?
How do we build structures that allow us to live without being swayed by these shifts?
fabs begins with this question.
Designing structures for independent living and business.
What we explore
Design
Designing the structure of experiences, meaning, and business itself. Focusing on UI/UX, branding, and commerce, we explore forms that endure.
Build
Make small. Test fast. Nurture while learning. From prototyping to operational design, we implement with a grounding in reality.
Explore
Using design, technology, and AI as methods to explore structures that do not rely overly on change.
Projects
MAL.
Art × Daily ObjectsA place where art, daily life, and personal expression intersect. A continuous experimental project converting resonant works into forms used in everyday life.
View project →UX / Product Design
Client work (selective)Supporting experience design for products and services, from startups to existing businesses. We prioritize functioning structures over outward appearance.
Why fabs
In an era of rapid change, temporary answers quickly become obsolete.
That is why we face the questions and structures, rather than trends or methods.
To create things that are used for a long time and accumulate value.
Founders
Yohei Matsunaga
Product Designer / UX DesignerA designer who architects "enduring structures" from both product and experience perspectives. Crossing UI/UX, commerce, and business design, he explores independent business forms through a cycle of experiment and implementation.
Takaya Ishikawa
Design Strategist / UX DesignerLeveraging design strategically to connect business, organization, and experience. Starting from research and structural organization, he specializes in essential problem setting and long-term experience design.
For project inquiries or questions about our initiatives, please contact us here.
Get in touch